Social Media Usage Statistics

802 Million people log onto Facebook daily
The average teen has 300+ Facebook ‘friends’
300 millions photos are uploaded to Facebook daily

40 millions photos are uploaded to Instagram daily
1 Billion ‘likes’ occur on Instagram daily
51% of high school students use Instagram daily
42% of teens use Instagram on a mobile device

400 million ‘snaps’ are sent per day
71% of Snapchat users are under 25 years of age
46% of North American high school students use Snapchat daily
70% of Snapchat users are female 

125,000 new users register for Tumblr daily
28% of teens access Tumblr on a mobile device
89 million posts are uploaded to Tumblr daily

64% of teens with Twitter say that their tweets are public
500 million tweets are sent per day
78% of Twitter’s active users are on mobile 

On average, there are 4 Billion video views on YouTube daily
100 hours of video are uploaded to YouTube every minute
Mobile makes up almost 40% of YouTube’s watch time

 

 Sources: blog.bitly.com, Business Insider, CNN, Comscore, Emarketer.com, Facebook, Forbes.com, Forrester Research, Gizmodo.com, infodocket.com, Instagram, Mashable.com, Neomobile.com, niche.com, Nielson.com, Pewinternet.org, pewresearch.org, Piper Jaffray Research Firm, quantcast.com, techcrunch.com, theverge.com, Tumblr, Twitter, venturebeat.com, Wall Street Journal, YouTube

 

 

Quotes: kidsmediacentre #Instafame Qualitative Focus Groups (June 2014)

“Because Snapchat only last 5 seconds, people take a risk”  - Teenage Focus Group Participant

 “Our parents don’t understand” - Teenage Focus Group Participant

 “Lots of people un-private their accounts and then use hashtags so that strangers can see their pictures” - Teenage Focus Group Participant

 “I think people think that online, nothing can happen to you. They don’t consider the consequences” - Teenage Focus Group Participant

 “For female trends, there are girls that have like 800 pictures and they’re all selfies” - Teenage Focus Group Participant

 “Bathroom selfies: it’s private, no one is usually involved. It’s a good place to take pictures because no one is around to judge you” - Teenage Focus Group Participant

 “People hashtag everything…some people literally hashtag every aspect of their photos” - Teenage Focus Group Participant

 “Boys are a lot different. They only use like one hashtag like #womencrushwednesday” - Teenage Focus Group Participant

 “You can’t just live your life undocumented – it hasn’t happened unless you take a picture of it” - Teenage Focus Group Participant

 “People are turning themselves into a branded self” - Teenage Focus Group Participant

 “They’re planning it all out” - Teenage Focus Group Participant

 “People these days can’t just drink their drink or eat their food, they have to take a picture” - Teenage Focus Group Participant

 “You can’t just live your life in the moment. You have to document it to make sure other people know what you’re doing” - Teenage Focus Group Participant